Google Adwords, Advertising service on website Google

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Google Adwords



Google Adwords is a form of advertising via search engine. You must pay service fee to google in a package form called Pay Per Click (PPC) or Cost per Click (CPC). It means that you must pay every single time when someone clicks on your link. In this way, your website will appear when someone search with keywords you choose. It is help guarantee that your website will be ranked in the sponsored area.

 
Advantages of

Google Adwords

  • Takes only 15 minutes to do advertising for your web.
  • Relevant keywords concern your business can be chosen unlimited
  • Advertising Status can be defined which is depends on Bid price of each keyword
  • The buying rate of visitors is higher than SEO (Search Engine Optimization)
  • Target client can exactly be defined
  • No rules concerning Search engine
  • Potential client is higher
  • No clicks, no pay
  • Title and description of advertising can be defined
Disadvantages of

Google Adwords

  • You must pay every time when someone clicks on your ad.
  • Keyword’s price is fluctuation, depends on the competition.
 
Why use

Google Adwords

  • Google Search Engine is the biggest market share in the world. Also Google has partnered with others search engine so if you decide to do advertising on Google, you will have more chance to reach the goals.
    • - America Online (AOL)
    • - Netscape
    • - Earthlink
    • - Excite
    • - The Washington Post
    • - The New York Times
    • - Lycos
    • - AskJeeves
    • - Amazon
  • Takes only 15 minutes to do advertising for your web.
  • Daily budget can’t be set
  • Client can be targeted as categories such as country, language and town.
  • Target client can exactly be defined
  • Keywords and advertising content can be changed which will be shown immediately after the editing.
 
Working Table of Google Adwords
Number
Details
Duration process (month)
1
2
3
4
1
Keyword analysis and research process
2
Budget analysis for daily and month
3
Surveillance and monitor client’s advertising regarding position and cost per click
4
Progress Report

** Service fee is depends on keywords and desired ranking.
 
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